On March 24, 2022, Utah Governor Spencer Cox signed into law the Utah Consumer Privacy Act (“UCPA”), which was unanimously passed by the state legislature earlier this month. Utah is the fourth U.S. state to pass a comprehensive privacy law, following California, Virginia, and Colorado. The UCPA will go into effect on December 31, 2023.
The Utah law generally resembles the three existing state privacy models, but closely tracks with the Virginia Consumer Data Protection Act (CDPA) and Colorado Privacy Act (CPA), suggesting that states are shifting away from California’s more stringent strand of privacy regulation toward a version that balances the spirit of the EU’s General Data Protection Regulation (GDPR), in terms of purpose limitation and consumer protection, against the need to avoid overly burdening companies. In fact, the UCPA is seen by some as more business-friendly than legislation passed in Virginia and Colorado: Utah’s law does not require businesses to conduct data protection assessments and does not compel companies to provide a mechanism for consumers to appeal denials of requests to exercise personal data rights.